Phase 1 – The Idea 

We started with a simple question:
What if you didn’t need studios, stylists, or six people on set to create beauty content that actually looks luxurious?
For ALLURITI, a London-based beauty salon, we built the concept from scratch — sketching ideas, testing colour palettes, and visualising a world where content feels high-end, but remains lean and smart. This phase is where we set the tone. It’s strategy, moodboard, creative direction — minus the overthinking.

Phase 2 – The Results

Here’s where the magic happens.
With the creative direction locked in, we used AI to produce a full campaign look — from flawless product close-ups to diverse, glowing skin, all without a single photoshoot.

The outcome?

• Visually cohesive, high-quality assets
• Designed for multi-platform use
• No unnecessary costs or coordination
• All done in record time

This is how GJOOPY blends smart tech with real beauty insight.